Although the UK celebrates in June, World Breastfeeding Week is 1st – 7th August every year. World Breastfeeding Week (WBW) commemorates the signing of the Innocenti Declaration on 30th July/1st August 1990; the first international framework to protect, promote and support breastfeeding.
The partnerships, vision and ambition generated led, six months later, to the formation of the World Alliance for Breastfeeding Action (WABA) , a ‘network of networks, connecting dedicated individuals and effective organsiations committed to working on protecting, promoting and supporting breastfeeding… to give a voice to civil society and galvanise social mobilistation across the world.’ http://waba.org.my/waba-turns-26/
World Breastfeeding Week continues to be coordinated by WABA, from their headquarters in Penang, Malaysia, celebrating a new theme each year. This year WBW is 25 years old, and has the theme Sustaining Breastfeeding Together, continuing its alignment with the campaign for Sustainable Development Goals (SDGs), initiated last year.
You can sign up to receive downloadable 2017 WBW materials at http://worldbreastfeedingweek.org/downloads.shtml
Go to the World Breastfeeding Week website to see more, to pledge participation in WBW 2017, and to see previous years’ WBW themes and resources –http://worldbreastfeedingweek.org/index.shtml
For me personally, the WABA website is my favourite source of inspiration and hopefulness; somewhere I can go to when I feel overloaded and despairing at the long journey ahead on the road of protecting, promoting and supporting breastfeeding for all mothers and babies and their families. I come away feeling uplifted, connected and energised. WABA’s Warm Chain of Support epitomises what WABA is about, and why I love it. Do take a look at the Facebook page and complete the (very short) survey, to show your part in providing a continuum of care that places the breastfeeding dyad at the core in the first 1000 days from conception to two years: http://mailchi.mp/waba/warm-chain-of-support-for-breastfeeding